Product Marketing Manager

About RobCo

RobCo is establishing itself as Europe's leading automation solutions provider.

The Role

Bridge Product, Engineering, Sales, and Marketing functions through compelling technical narratives.

What You'll Do

• Develop compelling narratives for each RobCo product and module

• Own messaging frameworks across Sales, Marketing, Customer Success

• Translate complex robotics concepts into customer-centric language

• Plan and execute comprehensive product and feature launches

• Manage datasheets, product catalogues, feature documentation, solution briefs, use-case factsheets, and integration guides

• Create pitch decks, one-pagers, competitive battlecards, demo scripts

• Conduct enablement sessions for commercial teams

• Monitor robotics, automation, AI, and industrial technology trends

• Track competitors and identify differentiators

Requirements

• Strong technical background in robotics, automation, mechatronics, AI, or industrial technology

• 3-7 years in Product Marketing, Product Management, Pre-Sales Engineering, or Solutions Engineering

• Excellent communication and ability to simplify complex technologies

• Experience creating technical and commercial materials

• Strong project management and cross-functional collaboration skills

• Fluent in English and German

Nice to Have

• B2B/B2B2B industrial tech, robotics, or manufacturing software experience

• RaaS, SaaS, or hardware-software ecosystem familiarity

• International go-to-market team support (EU + USA)

• HubSpot knowledge

What We Offer

• Work on software-defined modular robotics innovation

• Flat hierarchies with open feedback culture and 360° development feedback

• €30/month subsidized fitness membership

• Flexible working hours and remote options

• Regular team events